Our Principles: A Message from the Director


19 Aug
19Aug

Throughout the years of working as an independent performing artist within the show business industry, I have worked with countless agencies, managers, show producers, and venues. Consequently, I encountered a variety of scenarios that built my knowledge base for the industry, and has allowed me to gain perspective on the needs of consumers.  My observations culminated in a desire to provide arts entertainment that deliver the "wow factor" audiences seek in live performances, while fairly employing the artist community, who are truly the face of the magic in live arts spectacles. My experience and observations shaped the guiding principles of Grand Artistry Productions, which are based on ethical business practices. 


EXPERTISE

The arts is a universal language. Audiences can feel the electrifying energy of top quality entertainment, and understand the value of having top-notch performers at their event. This is why we work with brilliant show professionals, with years of expertise under their belt, that simply know how to enchant event atmospheres. We know how to recruit talent and what it takes to fill events with excitement through live arts entertainment.  


FAIR LABOR PRACTICES

Many artists are severely underpaid by agencies, faced with one-sided contractual terms, and/or placed in unsafe work conditions. Grand Artistry Productions follows standards homologous to those of protective entertainment unions. We cross-reference our practices with a collective group consisting of close to 2,000 professional artists, to ensure we honor industry standards.  Under the auspices of the Small Business Administration, we conduct ethical business practices to both our clients and contracted artists.


GIVING BACK TO THE COMMUNITY

As part of our mission to give back to the arts community, we provide: performance opportunities for pre-professional dance companies, artistry development for up-and-coming artists, and backstage understudy programs. All programs are at no cost to participating members, and provide mentorship services that help navigate individuals within the arts entertainment field. 

Some business are established to offer new ideas via products and services, while others are motivated to solve a problem that has been identified.  Grand Artistry Productions came into fruition, both due to a desire to offer stupendous displays of live arts entertainment, and to fulfill an industry need amongst artists, that has implicated the arts arena for decades. My hope is that we continue to fascinate audiences through the performing arts, while providing fair work opportunities to elite professionals, and supporting our local community of artists. 


Written by:

Esira Castillo

Executive and Artistic Director

Grand Artistry Productions



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